initial quick ideas

here are some quick initial ideas i have come up with for a concept to bring the ampersand into play. The concept is to take sayings that use the word and and base them around different occasions.

These ideas were loosely based around valentines day or an occasion of love and affection. i think the 'i & you' and the 'hugs & kisses" could be a strong concept to carry forward.

i think the 'in helvetica with love' design and the happy birthday one could work really well. Even thought they are only small and very quick ideas they still have potential to be taken forward.